The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of April 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally, such as the Volkswagen Jetta, which managed three units this month (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the fourth month of 2019? Well, Nissan found no buyers for its NV200 combi, while the facelifted Toyota Prius failed to sell a single unit, either. Just one example of the Ford Focus (still listed on Ford SA’s website, despite the impending arrival of the new model) was registered in April, along with two each of the Abarth 595 and the ageing Alfa Romeo Giulietta.
The Fiat 500X, Subaru Impreza and Suzuki Grand Vitara, meanwhile, managed three units apiece, with the Mini Convertible ending the month on four. The Landwind X5 and
Volvo V40 Cross Country each sold five units, while the Jeep Renegade and Peugeot 308 managed six apiece. Opel’s Grandland X finished on seven registrations, while the Mahindra Thar closed out the table on nine.
For reference, see March 2019’s list here.
SA’s 15 worst-selling passenger cars (under R500k) of April 2019
Nissan NV200 – 0
Toyota Prius – 0
Ford Focus – 1
Abarth 595 – 2
Alfa Romeo Giulietta – 2
Fiat 500X – 3
Subaru Impreza – 3
Suzuki Grand Vitara – 3
Mini Convertible – 4
Landwind X5 – 5
Volvo V40 Cross Country – 5
Jeep Renegade – 6
Peugeot 308 – 6
Opel Grandland X – 7
Mahindra Thar – 9