Suzuki Auto South Africa set another sales record in February 2020, with 1 696 vehicles registered locally during the month.
That puts it ahead of the likes of Isuzu (1 545) and Kia (1 375) for the month.
The new record eclipses the Japanese firm’s previous record effort of 1 631 units achieved the month before, handing Suzuki SA its best ever start to a new year.
The Swift again led the way for the firm, placing on our list of SA’s 10 best-selling passenger vehicles with 761 units. The Ertiga added 192 units and the Ignis some 128, while Celerio (145) and Jimny (112) also hit three figures.
A fresh-faced budget model in the form of the Indian-built S-Presso (seemingly with Renault's Kwid squarely in its sights) is set to launch locally in March 2020, which will no doubt further bolster the brand’s volumes.
“It is hard to believe that Suzuki Auto only broke through the 1 000-unit a month barrier in August 2017. Since then, we have broken our sales records multiple times while the overall market has continued to decline,” said André Venter, divisional manager for sales and marketing at Suzuki Auto SA.
“The economy is tough, and it has forced businesses and individuals alike to count their pennies. Suzuki Auto has prepared well for this market and now has a range of products that offer exceptional value, both in the initial selling price, the running costs and the after-sales support and warranty conditions,” he added.
“We have also introduced new models at the affordable end of the vehicle sales spectrum, with the highly affordable S-Presso soon to join the fold.”
Suzuki’s dealer network was responsible for 1 171 units out of the record total, which the company says is close to its all-time dealer record.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.