Suzuki South Africa has revealed that it has broken its personal sales record and become the sixth best-selling manufacturer for September 2020. Despite trying economic times, it managed to sell more cars overall and through its dealer network than ever before.
Based on last month’s Naamsa figures, the brand retailed 1 787 unit sales through its passenger and commercial offerings. Its previous record was set in February 2020 where it sold 1 696 units. With this figure, the brand places sixth in the overall sales ranking with a market share record of 7,46 per cent.
This improvement comes despite the collective industry selling 37 403 units in the month; a 23,9 per cent decrease on September 2019’s figure. The passenger car market sees a further decrease of 31,2 per cent with 22 798 vehicles sold.
Suzuki saw success last month partly thanks to purchases by vehicle rental companies which amounted to 320 units.
Suzuki’s best-selling product of September was hotly contested between the S-Presso and Swift which sold 538 and 533 units respectively. The Jimny achieved a commendable figure of 100 sales.
“We welcome the return of fleet buyers, as this is an important pillar of the automotive sector. To us, their return business is a thumbs up to the quality of our Suzuki vehicles, because vehicle rental companies cannot afford to have vehicles breaking down, taking too long to repair or to be the source of complaints from users,” says André Venter, divisional manager of Suzuki Auto South Africa.
“We are, however, the proudest of the performance of our dealer network. We realise that dealers are working under tough conditions and that prospective customers are reluctant to part with their money when COVID-19 has created so much uncertainty.
“The fact that the dealer network has set a new record is testimony to its commitment, its relationship with customers and also of our range of vehicles, which has something for every budget and taste,” says Venter.