Suzuki South Africa confirms that it has achieved a top three market position for September 2021. The Japanese manufacturer confirms that it has broken its previous record by more than 600 units. In total, 3 134 new vehicle sales were secured.
This is the first time that Suzuki has broken through the 3 000-unit mark in one month. To put it in perspective, the manufacturer set a new record of 1 577 units in July 2019 and broke through the 2 000-unit barrier in October 2020 with a record of 2 032 units.
October’s sales record did not last long. In February 2021, Suzuki hit a new record of 2 142 units and a month later, in March 2021, it sold 2 397 units. Less than 12 months after selling more than 2 000 units in one month, the brand shot up to over 3 000 units, despite the effects of a global pandemic and local sales disruptions.
“We are ecstatic about the national sales results,” says Henno Havenga, manager for auto dealer sales at Suzuki Auto. “Virtually every vehicle we were able to deliver to a dealer found a new owner and dealers report many more customers queueing up for passenger vehicle, SUV or Super Carry commercial vehicle.”
With total sales of over 3 000 units, Suzuki now represents 7,2 per cent of the South African market, the company’s highest share to date. If one removes the 82 Super Carry units sold in September, then the firm represents 10,3 per cent of the passenger vehicle market.
Suzuki sold over 1 200 new vehicles for rental and government fleets as well. This exceeds its previous fleet sales record by over 50 per cent.
In this month, Suzuki delivered 935 new Swift models and 504 S-Pressos. The Vitara Brezza found 455 new owners while the Ertiga sold 387 units.