Lamborghini has released its global sales figures for 2020, with the Urus accounting for some 59 percent of the Italian firm’s sales.
In a year “marked by the great challenges of the global pandemic”, Lamborghini says it delivered 7 430 vehicles worldwide, representing a year-on-year fall of nine percent.
The Sant’Agata Bolognese-based brand says this drop was “clearly attributable” to the 70-day production shutdown that took place fairly early in the pandemic. By contrast, the second six months of the year saw record sales figures, resulting in the best second half-year in the company’s history. In addition, the VW Group automaker says “more than half 2021’s planned production” has already been assigned to buyers.
Lamborghini delivered 4 391 examples of the Urus during 2020. The V10-powered Huracán, meanwhile, added 2 193 units (a year-on-year increase of three percent), while the V12-powered Aventador managed 846 units.
The United States was the top market in terms of volume with 2 224 units registered, followed by Germany (607) and mainland China, Hong Kong and Macau (604). Japan (600) was close behind, ahead of the United Kingdom (517) and Italy (347).
“The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience,” said Stephan Winkelmann, president and CEO of Lamborghini.
“It is a great honour for me to again be part of our future: the sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021, with the aim of consolidating the product range, seeking new business prospects, and further strengthening the brand,” he added.