Toyota SA, the best-selling car brand in our market, has yet again recorded the highest monthly sales for new vehicles in October 2025.
Toyota South Africa Motors (TSAM) recorded a total of 13 559 new-vehicle sales in October 2025; earning the local arm of the Japanese automaker a 24.2% market share. Despite a 587-unit decrease in sales compared to September 2025, Toyota retained the top spot among the best-selling car brands in SA. TSAM’s total year-to-date new-vehicle sales reached 55 956 units in the 10th month of the year.
According to naamsa, Toyota sold 8 432 new passenger cars last month. The most popular models included the Corolla Cross, which led the charge with 1 613 units sold, followed by the Starlet and Urban Cruiser, which recorded 1 613 and 1 360 units sold, respectively. The Vitz recorded 1 200 units sold, while 1 011 Starlet Cross units were sold in October 2025.
In the light-commercial vehicle segment (LCV), Toyota achieved a 27.9% market share. Ahead of the new Hilux being officially revealed, the current, eighth-generation was the automaker’s best-selling model with 3 533 units sold. The Hiace minibus recorded 617 units sold, followed by the Land Cruiser 79 bakkie with 414 units latter sold.
Fleet sales accounted for 2 150 vehicles, with the most popular fleet vehicles being the Hilux, Vitz and Starlet. If you weren’t aware, Toyota recently launched a fleet page, where business customers can browse Toyota’s range of fleet solutions and services.
Lastly, the manufacturer’s parts division sold over 2 million pieces locally and exported an additional 393 259 parts to international markets. A total of 4 436 vehicles were exported last month, making TSAM one of the top five vehicle exporters in SA in October 2025.
Click here to browse thousands of new and used vehicles here with CARmag!
