Toyota SA says it recorded its highest LCV market share yet in 2020…

By: CAR magazine

Toyota South Africa Motors says it achieved its highest-ever light-commercial vehicle market share in 2020 with sales of 46 526 units.

According to the Japanese firm’s local division, Toyota models accounted for some 41,9 percent of light-commercial vehicles sold in the country in what was a particularly challenging 2020 thanks to the COVID-19 pandemic.

In December 2020, Toyota registered a light-commercial vehicle market share of 45,7 percent, with the Hilux (3 233) and Hiace (1 221) ranges leading the charge for the automaker. The Land Cruiser Pick-Up range added 289 units, while the Dyna (90), Hiace bus (66), Quantum panel van (38) and Avanza panel van (2) made up the numbers.

Toyota SA Motors says it registered a total of 90 129 vehicles in 2020, with some 40 970 coming in the form of passenger models for a 16,6 percent market share. As many as 46 526 light-commercial vehicles (for the aforementioned 41,9 percent market share) were sold during the year, along with 1 635 medium-commercial vehicles (24,3 percent market share) and 998 heavy-commercial vehicles (6,2 percent market share).

“It was a bittersweet year of retail for Toyota. Although we are pleased to have ended the year with an aggregate market share of 23,7 percent – coupled with an extraordinary December result which saw us record a monumental 27,1 percent share of the retail pie – we also lost a lot of sales to the pandemic,” said Leon Theron, senior vice-president of sales and marketing at Toyota SA Motors.

“That said, in the second half of the year, the local automotive industry has shown tremendous resilience – almost matching pre-COVID-19 sales in some instances – and that was most encouraging.

“And here, we truly do owe our dealer network a huge debt of gratitude; to every single hard-working man and woman who make dealership sales, fleet sales and service departments such a great place to work, buy or service a car – thank you. Thank you for your tireless effort and dedication to your jobs. And thank you for your partnership,” he added.

Related Articles
Navara expansion

Nissan Commits to Massive Navara Expansion into Africa