Toyota South Africa has ended the month of August in first place yet again for new vehicle sales. This includes results from its Hino and Lexus sub-brands.
Leading the charge in the Toyota South Africa line-up yet again is the Hilux with a total figure of 3 335 units sold. This was made up of 1 732 double cabs, 1 058 single cabs and 545 extra cabs. The HiAce sold 1 298 units, the Starlet 1 203, Urban Cruiser 876, Fortuner 856 and Corolla Quest 806. With these figures, Toyota South Africa maintains its lead for the eighth consecutive month this year, recording a total of 10 543 units which equates to a market share of 25,4 per cent.
The company’s luxury arm Lexus had a few models that registered double-digit figures, including ES with 11 units, RX with 10 and 11 units for UX, all of which are hybrid variants.
Commenting on the market, Leon Theron, Senior Vice President of Sales and Marketing for Toyota South Africa, says that the “ongoing challenges in the domestic new vehicle segment are worrying, although Toyota is once again the only motor manufacturer that has successfully breached the 10 000 sales threshold in the last few years. Of interest though, is that Toyota has managed an average market share of 24,9 per cent this month which is quite encouraging in the current economic climate.”
Theron adds that the combined impact of general retail lethargy, compounded by the economy’s start-stop economy due to COVID-19, has contributed to a less-than-desirable overall market result but Toyota is “weathering the storm well”. While this has been a particularly challenging year for the automotive industry, Toyota is proud to have amassed a total of 75 323 units year-to-date.
Toyota South Africa notes that while the August figures may be confidence-inspiring, the market remains challenging for both customers and manufacturers alike.
