Toyota South Africa has confirmed a total unit sales count of 9 928 models for October 2021. With this, the local arm of the Japanese manufacturer represents 24,1 per cent of the total sales of 41 035 units reported by the National Association of Automotive Manufacturers of South Africa.
With this, Toyota South Africa maintains its position as market leader year-to-date. According to NAAMSA, “Out of the total reported industry sales of 41 035 vehicles, an estimated 33 842 units, or 82,5 per cent
The Toyota Hilux continues to charge ahead with a confirmed sales figure of 2 470 units. The brand also remains the most popular light commercial vehicle manufacturer, selling 4 438 units in October 2021. These included Land Cruiser pick-up (216) and the locally assembled HiAce taxi (1 556).
Other notable performers were the Starlet (1 452), Urban Cruiser (1 270), Corolla Quest (802) and Fortuner (660). These models helped Toyota achieve an impressive total of 5 267 units sold in the passenger segment.
“Local retail conditions are far from ideal. The depressed growth figures, increased household debt and rising living costs – including fuel prices – are dragging on the overall sales growth,” says Senior Vice President of Sales and Marketing at Toyota South Africa, Leon Theron.
“We are, however, continuously encouraged by the work ethic of our dealers who have shown great courage in these challenging times. We are also buoyed by our loyal customers – who are essentially Toyota, Hino and Lexus ambassadors – for their unwavering support of our brands,” concluded Theron.
