Sales for Toyota South Africa saw a decline over the month of July this year. The Japanese manufacturer describes this period as one if hardest months since the country emerged from the COVID-19-induced hard lockdown last year.
With a total of 8 320 units sold, Toyota South Africa explains that the civil unrest that affected KwaZulu-Natal and parts of Gauteng last month hampered business operations at its Prospecton Plant for about a week while operations at many dealerships had to be suspended. In June 2021, the brand confirmed a total sales figure of 9 630 units.
The situation also impacted the delivery of new vehicles as well as the parts supply in the affected areas. Despite these challenges, Toyota was able to register a market share of 25 per cent in July. Holding up the figures once again was the Hilux and Quantum which sold 2 836 and 1 205 units respectively. The passenger car offerings filled in the rest with the Starlet selling 747 units, the Fortuner 685 units, Urban Cruiser 646 units and the Corolla Quest, hatch and sedan amassing to a combined 600 units.
Lower down the line, the Land Cruiser pick-up brought in 247 sales while the Prado and FJ Cruiser sold 69 and 14 units respectively. Tidying the total number up was the GR Supra of which three units were sold.
Reflecting on the sales performance of Toyota South Africa, Senior Vice President of Sales and Marketing Leon Theron says “Despite being pleased with our year-to-date sales, we remain committed to TSAM’s long-term strategic plans built around steady and sustainable growth. Over the next few months, we are hoping that our sales will benefit from new and minor change model introductions including the eagerly awaited Land Cruiser 300,
“We pride ourselves for being competitive in almost every segment, enabling us to meet consumer preferences no matter where they shift. We’re also proud of Toyota’s extensive dealer network and our dedicated sales teams.”