Urus in demand! Lamborghini’s global sales rocket 43% in 2019…

Lamborghini says its global sales surged some 43 percent to a record 8 205 units in 2019, up from the 5 750 units achieved in 2018.

The Italian firm has now registered sales growth for nine years straight.

Predictably, the Urus was the volume driver, with 4 962 examples of the SUV sold during the year. By our maths, that means the Urus accounted for more than 60 percent of Lamborghini sales in 2019.

The V12-powered Aventador hit 1 104 units in 2019, while the V10-equipped Huracán sold 2 139 units. After five years of production, the Huracán is now the best-selling Lamborghini of all time, with more than 14 000 sold (surpassing its predecessor the Gallardo, which achieved similar volumes over 10 years).

With 2 374 units, the United States was again the firm’s largest single market, followed by China (770), the United Kingdom (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). A quick look through Naamsa’s monthly sales statistics (and some tallying up) shows 59 units were sold in South Africa during the year.

“The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs,” said Stefano Domenicali, chairman and CEO of Automobili Lamborghini.

“In only two years we more than doubled our sales numbers, a success that cannot be overrated. This clearly proves the power of our brand and the quality and sustainability of our product and commercial strategy.

“Our super SUV Urus sold almost 5 000 units, a number that comes close to our total sales volume in 2018. With new content and new technologies our V10 and V12 super sports cars models retained their market success,” Domenicali said.

Interestingly, Lamborghini also announced it “has decided to strategically develop hybrid variants for all next-generation super sports car models”, before confirming the brand will not be present at the upcoming Geneva Motor Show 2020.

Article written by

CAR magazine