With the close of the third quarter of 2021, it has been revealed that the Volkswagen ID.3 has introduced around 70 000 new customers to the brand since it was launched. In total, 144 000 units have been ordered throughout Europe.
“The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries,” says Klaus Zellmer, Board Member for Sales, Marketing and After Sales at Volkswagen
“The ID.3 has tapped into an above-average number of new buyer groups for Volkswagen. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy,”
Volkswagen notes that on average, the ratio of new customers for other Volkswagen models is around 36 per cent. In the first half of 2021, the strong demand for the Volkswagen ID.3 and other ID. models made Volkswagen the market leader for battery-electric vehicles in Europe within a very short time. In August, the car was the most popular electric car in many markets including Germany, the United Kingdom, Ireland, Austria and Switzerland.
For almost 80 per cent of German customers, the ID.3 is the most frequently used vehicle in their household. “This underscores that the vehicle is highly suitable for daily use,” comments Silke Bagschik, Head of Sales and Marketing, Product Line e-Mobility.
For most users, charging their vehicles at home is already fully carbon-neutral. Around 70 per cent of them use only green electricity, either from their own photovoltaic system or from their electricity supplier.
