Volvo Car South Africa has announced it will offer buyers of plug-in hybrid models a year of free electricity as part of a global incentive scheme under the newly rolled out Recharge campaign.

The local arm of the Swedish firm says it will effectively refund buyers for all electricity used in the first year of ownership. The deal applies to all plug-in hybrids ordered from 16 October 2019, excluding those used as rental cars.

“In South Africa, this offer applies to the Volvo XC90 T8," said Greg Maruszewski, managing director of Volvo Car SA, making reference to the only PHEV model currently offered by the brand locally.

"Official measurement of electricity used will start in May 2020. After a year of driving this car, the owner/main driver will receive a complete refund equivalent to the cost of electricity used to power the car,” he explained.

Volvo SA says motorists will be able to monitor electricity usage via the Volvo on Call app, with the refund based on this data. The offer is available only to motorists who keep the vehicle for at least 12 months.

The Recharge campaign was announced on October 16, coinciding with the reveal of the new XC40 Recharge, the first fully electric car from the Volvo brand. At the same time, Volvo announced it intended to reduce its lifecycle carbon footprint per car by 40 percent between 2018 and 2025.