Capetonians can now use UberGREEN!

By: CAR magazine

Uber is taking all kinds of innovative steps in the ride-hailing industry and now, after a pilot project in Johannesburg, Uber’s UberGREEN option has come to Cape Town, from 13 June to 18 July 2016.

UberGreen received a wonderful response in Joburg – a total of 15 000 riders applied the UberGreenSA promocode and over 5 300 km were travelled sustainably.

As in Johannesburg, during the pilot, riders will be able to request a BMW i3, operated by Uber driver-partners in Cape Town at uberX prices, helping provide a more sustainable trip at an affordable price. Woolworths WRewards members will be thrilled to know that they will among the first to have access to these vehicles for a limited period before the pilot officially opens to public.

Partnered with BMW and Nissan, Uber has introduced 100% electric rides in an effort to reduce carbon emissions.

In a statement, Uber Communications Africa said that the transport sector accounts for 13% of Coâ‚‚ emissions in South Africa, making it the second largest emitter of Coâ‚‚ in the country.

UberGREEN, a step towards sustainable mobility

The aim is to offer a more sustainable trip at an affordable trip and Woolworths WRewards members will be the first to make use of these vehicles before being made available to the public.

"Woolworths is pleased to partner with Uber South Africa on the launch of UberGREEN. The fact that Uber is offering riders the opportunity to choose a carbon emission-free method of transport is in line with the principles of Woolworths’ Good Business Journey, so the collaboration was a natural fit" says Hannah Ross, Head of Customer Relationship Management at Woolworths.

"In a world where mobility adds to the carbon emission problem, we at Uber are eager to provide alternate options. Uber is passionate about making rides better and more sustainable and this partnership is a step towards making changes for the good of our environment," says Alon Lits General Manager, Uber Sub-Saharan Africa.

The Department of Transport projects that energy demand for transportation will grow by 2.5% per year, between 1999 and 2020. This has placed a great challenge to the transport industry to drastically reduce emissions.

Tim Abbott, Managing Director, BMW Group South Africa says "In order for the momentum of electric mobility to increase partnerships like the one with Uber are essential to expose more consumers to the viability of electric vehicles and alternative mobility options".

"We are excited that other like-minded auto companies are joining us in the electric vehicle revolution towards a sustainable future" adds Dudu Mwelase GM: Corporate Affairs Nissan South Africa.

Since international market launch at the end of 2013, close to 50 000 BMW i3’s have been sold. The BMW i3 was launched in South Africa in March 2015 and to date a 124 vehicles have been sold.

Also read: Driving review: BMW i3 and i8

The Nissan LEAF has sold close to 200 000 vehicle globally and as a result over 1 billion emission free kilometres have been driven. The Nissan LEAF is the first fully electric vehicle to market and was awarded the title of World Car of the Year in 2010.

So how will UberGREEN work?

  1. Open the Uber app between 9 May to 3 June 2016 (7am to 7pm)
  2. Select the UberGREEN option
  3. Set your pickup location and request a ride as you normally would

Source: Uber Communications Africa

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