Isuzu Motors South Africa says the D-Max managed to grab a little extra share of the local bakkie market in 2020, despite a challenging year due to the COVID-19 pandemic.
The Japanese company’s local arm said the D-Max maintained “strong sales throughout the year”, ending on a total of 12 724 units in 2020 (compared with 16 156 units registered in 2019). That sees it place third for the year, behind the Toyota Hilux (31 252) and Ford Ranger (18 846).
Isuzu says its bakkie range “outperformed” the overall light commercial vehicle market, which saw a year-on-year decrease of 24,8 percent in 2020. Isuzu, meanwhile, gained 0,7 percent market share to finish the year on 16,4 percent.
Information from Lightstone Auto suggests the single-cab body style drove volume for the broader D-Max range, with 6 117 units registered in 2020, though the double-cab line-up wasn’t far behind on 5 562 units.
The new D-Max, meanwhile, is set to hit the South African market only once local production commences in Port Elizabeth in early 2022.