Jaguar Land Rover has filed an application with the European Union Intellectual Property Office to trademark the "C-Pace" badge, leading to speculation that a new crossover is on the way.
The folks over at AutoGuide uncovered the latest application, which was filed on 9 July 2018 under a number of classifications.
The news suggests that the Whitley-based automaker has plans to add a fresh model to its burgeoning crossover range, which already includes the entry-level E-Pace, the larger F-Pace and the electric I-Pace, with a new flagship J-Pace all but confirmed.
Where would the C-Pace fit into this crossover family? Well, reports from back in 2016 suggested that the badge could be applied to what would essentially be a coupé version of the F-Pace, competing against the likes of the BMW X4 and Mercedes-Benz GLC Coupé.
Of course, we must emphasise that an automaker trademarking a badge by no means guarantees that said badge will find its way onto the rump of a production model. Sometimes, the brand in question simply wants to stop rivals from snapping up potential nameplates…
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.