Following his admission earlier this year that Jaguar Land Rover had lost sales due to quality issues, CEO Thierry Bolloré has vowed to fix these problems.
The CEO has told Autocar that this would be the first pillar of JLR’s ‘Reimagine’ transformation plan. “Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do,” Bolloré told the British publication. He also pointed out that the company had recently appointed the man responsible for quality and customer satisfaction, Nigel Blenkinsop, to the board of directors. “We now have a member of the board responsible for the whole value chain, which makes a big difference,” Bolloré added.
Earlier this year, Jaguar Land Rover design chief Gerry McGovern said that he envisioned fewer things going wrong in future vehicles as the company planned to reduce the complexity of its vehicles “massively”, according to Automotive News.
Land Rover ranked last, with Jaguar third from last, in the most recent JD Power US Vehicle Dependability Study. However, JLR executives say they’ve seen a reduction in warranty costs for its 2021 model year cars, implying that the company was in the process of turning the corner when it comes to quality.
