A Kia executive in Australia has defended the Seltos name handed to the Korean firm’s new small SUV, saying although nobody is “praising it highly”, it has “not proven to be offensive” either.
Before the reveal of the new model in June 2019, Kia explained the Seltos name was “inspired by Greek mythology and the legend of ‘Celtos’, the son of Hercules”.
Speaking to motoring.com.au, Roland Rivero, Kia Australia’s general manager of product, said the moniker slotted in neatly with badges applied to the rest of the firm’s SUV range.
“It’s not proven to be offensive of any sort. The meaning has been accepted, derived from Greek mythology, the son of Hercules,” he said.
“It’s a fairly neutral name and kind of makes sense as it follows the same nomenclature starting with ‘S’ for our entire SUV range, so there’s a consistency.
“No one is offended by it. No one is, should I say, praising it highly either,” Rivero added.
The new Seltos will be produced in both India and Korea, with sales commencing in initial markets in the second half of 2019. The newcomer is expected to launch in South Africa early in 2020, with local specifications, engine options and pricing to be confirmed closer to the time.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.