Lamborghini has registered a new sales record for the first half of a year, delivering a total of 2 327 vehicles in the first six months of 2018.
The Italian automaker says these figures represent an 11 percent increase year-on-year, and actually surpass the full-year sales numbers the brand was achieving just five years ago.
And, rather interestingly, the new Urus is not even included in these figures, with the first customer deliveries set to start in July. The half-year growth therefore comes courtesy of the Huracán and Aventador.
Boosted by what Lamborghini describes as “rocketing sales” of the Huracán Performante, global sales of the Huracán model line showed an increase from 1 400 to 1 604 units. The Aventador line, meanwhile, “maintained the high level of the previous period” with 673 units delivered.
The largest single market for Lamborghini was again the United States, followed by Japan and the United Kingdom. The strongest region was Europe, which enjoyed a year-on-year increase of more than 30 percent. Unfortunately, local Lamborghini sales figures are currently not reported to Naamsa, so it's difficult to get an idea of exactly how many have been sold in South Africa over the reporting period.
“Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy,” said Stefano Domenicali, chairperson and chief executive officer of Lamborghini.
“The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sportscar range, while simultaneously ramping up the production of our highly acclaimed super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” he added.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.