Lamborghini has registered another sales record in 2018, with some 5 750 vehicles delivered around the world over the course of the year.
This represents a substantial 51 percent increase over 2017’s figure of 3 815 units.
Of course, the launch of the Urus had plenty to do with the record sales, with 1 761 units of the so-called “super SUV” delivered to customers since its market introduction in July 2018.
Still, the Italian firm’s two super sports car model lines also achieved record sales. The V12-powered Aventador grew sales by three percent to 1 209 units, while the V10-powered Huracán improved by five percent to 2 780 units.
The Europe, Middle East and Africa region accounted for 2 497 units (up 69 percent), while the Americas received 1 952 units (up 46 percent) and the Asia Pacific some 1 301 units (up 30 percent).
The single largest market was the United States (1 595 units), followed by the United Kingdom (636), Japan (559), Germany (463), Greater China (342), Canada (316) and Italy (295).
“In 2018, Lamborghini entered new dimensions. We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5 000 Lamborghinis sold,” said Stefano Domenicali, chairman and CEO of Automobili Lamborghini.
“This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese.
“Right from its sales start, the new super SUV Urus created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our followership on our social media channels to more than 32 million.
“All this is a real team achievement and I would like to thank every Lamborghini team member for their inspiration and dedication to our brand,” Domenicali said.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.