The countdown for the 2023 Rugby World Cup has kicked off with the unveiling of Land Rover’s Rugby World Cup 2023 Trophy Car. Using the familiar silhouette of the Defender 110, the hybrid electric model is more than meets the eye…
Crafted with meticulous attention to detail, the Rugby World Cup 2023 Trophy Car emerged from the skilled hands of JLR’s Special Vehicle Operations division in Coventry, England. This electric hybrid Defender stands as a testament to Land Rover’s commitment to innovation and sustainability, boasting an advanced electrified plug-in electric hybrid powertrain but for rugby fans awaiting the famed tournament, none of that matters.
Not only does the Rugby World Cup 2023 Trophy Car exude a striking presence, but it also carries the distinguished Webb Ellis Cup with utmost safety and security. The specially designed trophy cabinet, ingeniously incorporated into the rear of the vehicle, ensures optimal conditions for the iconic trophy, all while preserving the unmistakable silhouette of the Defender.
A subtle yet prominent display of the Rugby World Cup France 2023 and Land Rover’s partnership livery adorns the bonnet and doors, adding a touch of sporting spirit to its exterior.
The journey of this bespoke creation will continue on the 9th of June in France, as the Trophy Tour kicks off at the Top 14 Semi Finals in the picturesque town of Biarritz. Here, amidst an atmosphere brimming with excitement, the Rugby World Cup 2023 Trophy Car will take centre stage, captivating invited guests as part of Defender’s exclusive hospitality guest program. From there, the model and the revered Webb Ellis Cup will embark on a grand tour, gracing subsequent rugby events and Defender Retailers across the host nation.
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Rugby enthusiasts and prospective Defender customers alike will have the extraordinary opportunity to gaze upon and capture images of the legendary Webb Ellis Cup, gleaming within the bespoke confines of the Defender 110. As the tour unfolds, the magnificence of this collaboration between Land Rover and rugby’s most revered tournament will undoubtedly leave an indelible mark on fans worldwide.
With its unrivalled performance and unyielding spirit, the Rugby World Cup 2023 Trophy Car stands as a fitting tribute to the values that lie at the core of both rugby and the Defender – determination, integrity, courage, and capability. Land Rover eagerly anticipates welcoming enthusiasts and prospective customers on this extraordinary journey, as the Trophy Car and its cherished cargo make their way across the host nation, uniting the world in anticipation of an unforgettable Rugby World Cup.
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The Rugby World Cup 2023 Trophy Car and Webb Ellis Cup will be displayed at the following locations:
- 9 – 10 June: Top 14 Semi Finals, Biarritz
- 12 June: 17ème Retailer, Paris
- 15 June: Montmartre Retailer, Paris
- 16 June: Boulogne Retailer, Boulogne
- 17 June: Top 14 Final, Mortefontaine
- 18 – 19 June: Casino de Deauville, Deauville / Hotel le Normany, Deauville
- 15 – 16 July: Domaine de Biar, Montpellier
- 17 July: Marseille or Toulon Retailer
- 18 – 19 July: Lounge Club, St Tropez
- 10 August: Mas Tolosa, Toulouse / Le Manoir du Prince, Toulouse
- 11 – 12 August: Château Mader, Arcachon
- 13 – 14 August: Cap Ferret
The Rugby World Cup Trophy Tour in France and the UK began in May and will conclude on 14 August ahead of the Rugby World Cup France 2023 opening match on 8 September at Stade de France in Paris. When the final whistle is blown, and the tournament concludes, the Webb Ellis Cup will hopefully return home to South Africa, having witnessed the triumph of the sport it represents. Go Bokke!
