McLaren Automotive says its global sales increased to a record 4 806 units in 2018, representing a 43,9 percent jump over 2017. The British firm has, of course, increased sales every year since its formation in 2010.
“Record sales highlight what a momentous year 2018 was for McLaren Automotive when over 4 800 cars left our production centre. That compares to 1 650 in 2015, showing the remarkable expansion in just three years as we work to consolidate growth to 6 000 cars a year by the end of our Track25 business plan,” said Mike Flewitt, chief executive officer of McLaren Automotive.
“In 2018, we achieved our broadest product offering, launching differentiated, world-beating products such as 600LT and the first two cars under our Track25 business plan in the sublime forms of the Speedtail and 720S Spider, both of which have been enthusiastically welcomed by the market.
“We believe we’re well placed in 2019 with a global market spread and diverse product portfolio. Our optimism is buoyed by the fact that we already have strong order banks into this year and exciting product lined up alongside the prospect of seeing our new in-house developed 720S GT3 race car hit the track with customer teams for the first time as we seek to strengthen the links between our founder’s racing history and our production cars.”
North America still represents McLaren’s biggest single market and accounts for more than a third of its global sales. European sales, meanwhile, rose 44,2 percent in 2018, although the biggest leap was in China at 122,5 percent growth (following the introduction of the 570S Spider and 720S). And in the United Kingdom? Well, McLaren enjoyed 49,2 percent year-on-year growth in its domestic market.