A Daimler shareholder has described the Mercedes-Benz EQC electric vehicle as “too late, too expensive and too boring”.

The remarks were made by a Deka executive during Daimler’s annual shareholders meeting. According to Bloomberg, Deka holds around 5,4 million shares in Daimler, which equates roughly to a 0,5 percent stake.

“We look back at a lost year for Daimler,” said Ingo Speich, Deka’s head of sustainability and corporate governance, according to Bloomberg’s report.

Speich reportedly went on to point out Tesla sold about 10 times as many electric vehicles as Daimler, adding the Stuttgart-based firm’s Mercedes-Benz EQC was “too late, too expensive and too boring”.

Revealed in September 2018, the EQC was billed as the “start of a new mobility era at Daimler”. Orders in initial markets opened in May 2019, once the newcomer had started rolling off the production line in Bremen but the EQC is still listed on Mercedes-Benz South Africa’s website as “coming soon”.

As a reminder, the EQC features two asynchronous electric motors – one at the front and one at the rear (effectively making it all-wheel drive) – with a combined output of 300 kW and 765 N.m. The Stuttgart-based automaker claims the newcomer boasts a range of “more than 450 km”. Top speed is governed to 180 km/h, while the sprint from zero to 100 km/h takes a claimed 5,1 seconds.