Now that Mercedes-Benz and BMW have both released global sales figures for the first half of 2018, we can take a closer look at exactly what’s going on in the luxury sales race.
Both German automakers managed to register half-year sales records, but it’s the Stuttgart-based brand that was ahead at the halfway mark of 2018.
Yes, from the start of the year up until the end of June, the Mercedes-Benz brand sold 1 188 832 vehicles globally, representing a 3,9% increase year-on-year. The BMW brand, meanwhile, sold 1 059 296 vehicles (up 2%) in the same reporting period, which puts it 129 536 units behind its Teutonic foe, according to our trusty calculator (for the record, Audi managed 949 300 units, a year-on-year increase of 4,5%).
Meanwhile, Mercedes-Benz Cars (which includes the Smart brand) sold a total of 1 254 492 vehicles in the first half, some 11 985 units ahead of the BMW Group (which includes the Mini, Rolls-Royce and BMW Motorrad brands), which managed 1 242 507.
And in South Africa? Well, since Mercedes-Benz SA doesn’t report individual model sales figures, we can report only on the group’s passenger vehicle number (i.e., including Smart, but excluding Mercedes-Benz trucks).
In the first half of the year, Mercedes sold 8 849 passenger vehicles in South Africa, while BMW managed 9 512 (this figure includes Mini, but excludes Rolls-Royce and Motorrad). That gives the Munich-based automaker a slim 663-unit local advantage in the passenger vehicle segment going into the second half of 2018...
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.