The fifth-generation Kia Sportage SUV has been unveiled and like its Hyundai Tucson cousin the redesigned Korean contender takes a significantly bolder approach to exterior design, while also taking the cabin game to the next level with a huge panoramic curved display.
The new Kia Sportage was designed in accordance with Kia’s new ‘Opposites United’ design philosophy, which you will be seeing a lot more of in the Korean company’s future products. It sports a significantly sleeker shape as well as a daring new front end featuring an especially wide grille and boomerang-shaped DRLs.
Kia is also offering a sportier trim designation called the X-Line, which features a bespoke bumper as well as side sills and curved roof rack.
As mentioned, the highlight inside is a large curved screen that sweeps across most of the dashboard, and the infotainment system can be operated either via the touchscreen or a console-mounted rotary controller.
Kia has not released any information on the engines and chassis tech, as yet, but this will no doubt be communicated ahead of the vehicle’s global launch, which is set for later this year. We’re currently awaiting information on Kia’s local plans for the vehicle.
“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design,” said Kia design chief Karim Habib. “With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class”.
