Well, that didn’t take long. Mere weeks after the reveal of the new BMW M3 and M4, the Munich-based firm has taken the covers off a special edition.
What you’re looking at here is officially dubbed the “BMW M4 Competition x Kith”, creating in collaboration with New York lifestyle brand Kith. Just 150 units will be produced, though not a single example is coming to South Africa (the "standard" M3 Competition and M4 Competition, however, are both scheduled to arrive in the first half of 2021).
Interestingly, BMW has even altered its famous badge for this partnership, adding an extra ring to the roundel in the BMW M colours. In addition, there are details in bright lettering focusing on Kith and the collaboration. The M4 Competition x Kith’s rear end, meanwhile, gains a black Kith logo with BMW M stripes.
The special-edition model will be available exclusively in the matte paint finishes Frozen Black, Frozen Dark Silver and Frozen Brilliant White.
There’s also carbon-fibre roof design, complete with grey “Kith” lettering with BMW M stripes woven into the surface. M Compound brakes with red callipers bearing the M logo ship as standard, viewed through the double spokes of the M forged wheels.
Inside, you’ll immediately notice the tri-colour M Carbon bucket seats, with “Kith” lettering embossed into the black leather of the front and rear head restraints and centre armrest. The centre console, meanwhile, gains an exclusive badge with the Kith logo and BMW M stripes. The illuminated M badge below the front head restraints likewise bears “Kith” lettering.
As you’d expect, the special-edition model features the same powertrain as the standard M4 Competition, with the twin-turbo 3,0-litre straight-six offering 375 kW and 650 N.m to either the rear axle or all four wheels via an eight-speed automatic transmission.
“This is not the first time BMW M GmbH has released a limited edition of one of our cars as part of an exclusive collaboration,” said Markus Flasch, CEO at BMW M.
“The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé from the sixth generation of this iconic model range. It also allows us to spread the word to an exciting new target group. The streetwear scene is transforming from a cultural phenomenon to a global life attitude, and is bringing a new and very distinct brand of exclusivity to many different areas.”