Fashion brand Kith has created several bespoke i4 M50 models that wear a unique lick of paint and boast a custom interior. In addition, the collaboration has also produced a one-off 1972 BMW 1602 “Elektro” which will not be for sale.
For the second time, Kith will partner up with BMW to produce a limited number of customised vehicles. The first time the automaker and fashion house worked in unison was in 2020 when an M4 Competition was given some subtle treatment to bolster BMWs reputation as a pop culture brand.
Now, Kith will be taking seven of BMWs latest EV sedans and imparting the same fashionable treatment onto the silent supercar hunter. Ronnie Fieg, founder of Kith is the man behind the overall look of the bespoke i4 M50 which wears a Vitality Green exterior paint job while the rear bumper wears the Kith logo. Subtle changes but that is the modus operandi of the previous collaboration too.
DRIVEN: BMW i4 M50
On the inside is BMWs Individual Merina leather finished in Caramel, Kith has once again imparted their workmanship here with details on the centre console, headrest and a “Kith Exclusive Edition” etched onto the cup holder lid and passenger dashboard.
If the seven bespoke i4 M50 models created by Kith weren’t unique enough, the collaboration between the two brands also includes a one-off 1972 BMW 1602 “Elektro” for display purposes only. While the two original models which debuted during the 1972 Munich Olympic Games were built as electric vehicles from factory, the one produced by Kith was converted by Fieg to align with the bespoke i4 M50.
The model that is available for purposes is the more modern alternative, only seven will be made for an undisclosed price and offered to customers around the globe. The first model will be sold at auction.
For more BMW News from CARmag.
