BMW M will be introducing a special commemorative badge for its models next year, to celebrate the performance arm’s 50th anniversary. Customers who opt for an M or M Performance model from March 2022 production can have their vehicle’s front, rear and wheel hubs decorated with emblems inspired by the classic “BMW Motorsport” logo.
In addition to the emblems, 50 iconic and historically significant BMW M paint finishes will be offered for selected models in the anniversary year 2022. Style-defining colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue refer to the various eras of BMW M’s 50-year history.
The BMW logo with the shifted semicircles in blue, violet and red was first used in 1973 on the BMW Motorsport GmbH racing car that had been established a year before. In 1978, and with the debut of the M1, the three colour stripes slanted to the right and leaning on the letter M followed.
“With the classic ‘BMW Motorsport’ emblem, we would like to share our joy about the anniversary of BMW M with the fans of the brand,” says Franciscus van Meel, Chairman of the Board of Management of BMW M . “We have a great year ahead of us, which will be celebrated with unique product highlights and exciting performances. The M has long been considered the strongest letter in the world, and in our company’s anniversary year it is stronger than ever.”
