McLaren Automotive has announced the name of its new “high-performance hybrid” supercar, which it says “marks the beginning of a new era” at the company.

The Woking-based firm has called the as-yet-unrevealed newcomer – which will become the first car built on the company’s new platform – the “Artura”. From what we can tell, the name is derived from Celtic origins and roughly translates as “noble”.

Set to arrive in 2021, the Artura will be McLaren’s first hybrid series production supercar, coming after more extreme models such as the P1 hypercar and the Speedtail hyper-GT.

The new Artura will draw its urge from an “all-new” twin-turbocharged V6 petrol engine, which works alongside an electric motor to offer performance McLaren claims is on par with larger capacity V8 engines. The new model will also be capable of running on electric power alone.

“Every element of the Artura is all-new – from the platform architecture and every part of the high-performance hybrid powertrain, to the exterior body, interior and cutting-edge driver interface – but it draws on decades of McLaren experience in pioneering super-lightweight race and road car technologies to bring all of our expertise in electrification to the supercar class,” said Mike Flewitt, chief executive officer at McLaren Automotive.