The third ad break during the first quarter of the sports event has been booked by BMW with a modern enactment of Zeus and Hera getting to grips in a human environment post-retirement. The impactful 1 minute BMW Super Bowl viewing will leave you saying ‘interesting’ and we are not sure if that is a good thing…
The NFL’s Super Bowl is one of the most viewed sports events on the calendar for the North American aficionado attracting just shy of 100 million viewers. Advert slots are a hot commodity and cost accordingly so campaigns broadcast in this time are normally impactful and meaningful.
BMW has recruited the acting expertise of Arnold Schwarzenegger in a white wig as the Greek god Zeus with wife and goddess Hera cast as the beautiful Salma Hayek in contrast to the erm… interesting looking BMW iX electric crossover that the advert intends to promote.
Zeus, the god of the sky and not actually lightning, struggles to adapt to a Palm Springs monotony with mortal beings constantly requiring his immutable ability. If only he could become governor of the State to outlaw such nuisances. Fortunately, Hera comes to his aid with the mundane tasks and eventually surprises him with the BMW iX. The star duo go for a drive to the classic Eddy Grant song Electric Avenue playing in the background and just like that, Zeus is a happy camper.
While the large iX SUV has been on sale in some parts of the world, this BMW Super Bowl commercial is gearing up for its sale in the USA next month; hence creative agency, Goodby Silverstein & Partners going all out with celebrity appearances.
The interesting BMW Super Bowl commercial may leave you speechless if you are not a fan of overly done displays but with BMW USA gearing up for electrification, they shot their shot at promoting their agenda.