The head of design at Jaguar says the “stunning” new XJ will not feature a “traditional business sedan” body style.

Jaguar design director Julian Thomson told MotorTrend the as-yet-unrevealed new version of the British firm's flagship product was “a stunning car” and that “we're all very, very pleased with it”.

"It's a very significant product. XJ was really, really significant when it was launched in the '70s, and that car really rewrote the book on luxury executive cars, as they were then, and I think this one really does question the values of what F-segment luxury sedans are about,” he told the publication.

“It's a very different product, but a very refreshing product, in that way," Thomson said, adding that it was "not a traditional business sedan".

In April 2020, Joe Eberhardt, president and CEO of Jaguar Land Rover North America, told the same publication the traditional saloon was facing a “challenge” with buying continuing to migrate towards SUVs and crossovers. He added the company would look at “different interpretations” of the traditional saloon in the coming years.

In 2019, production of the X351-generation XJ came to an end. Soon thereafter, Jaguar confirmed it would build a new, fully electric XJ at its manufacturing plant in Castle Bromwich in the United Kingdom.