Lamborghini has revealed its new Aventador SVJ Xago, announcing the special edition in “celebration” of its new virtual Ad Personam facility.

Just 10 examples of the Aventador SVJ Xago will be produced, reserved for clients specifying their Aventador SVJ virtually.

The Italian firm says the Xago model is “inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature”.

The Aventador SVJ Xago’s exterior features a fading hexagonal silver effect, with a unique Ad Personam contrast colour livery for each car and gloss-black Nireo Ad Personam wheels.

Inside, you’ll find a model-specific seat pattern (with the “hexagonita” theme) as well as a contrast colour matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by its numbered plate.

As a reminder, both the Aventador SVJ and the Aventador SVJ Roadster employ a V12 producing 566 kW and 720 N.m.

The new virtual Ad Personam studio allows clients to personalise their new Lamborghini without travelling to Sant’Agata Bolognese. Lamborghini says clients can now book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the “extensive Ad Personam options on display”.