Mercedes-Benz has announced a new individualisation service to replace its current Designo options. The Manufaktur programme aims to provide customers with an even more exclusive product via an array of special paints and trimmings.
The Manufaktur programme will be exclusive to the Mercedes-Benz and Maybach S-Class, CLS and AMG GT Four-door Coupe. An example of this high quality materials can be noted in the Mercedes-Benz S-Class long-wheelbase and the Mercedes-Maybach S-Class which sports Manufaktur lettering in chrome on the centre console and as discreet embroidery on the parcel shelf.
A big emphasis has been placed on colour with the Manufaktur programme. The range offers an exclusive selection of special paint finishes of silky matte and high-gloss metallic or rich non-metallic colours.
For the cabin, high-quality Nappa leather with unusual contrasting colour concepts can be applied. Combinations can include deep white and black, pastel yellow and black and nut brown and black, among other choices.
The package also includes tone-on-tone additional cushions with an embroidered logo, depending on the model and equipment requirements. For example, either the Mercedes-Benz star, the double-M rhombus of Mercedes-Maybach or Mercedes-AMG lettering in the floor mats can be applied.
If the customer chooses one of the optional Emblem packages available for the long-wheelbase version of the S-Class and the Mercedes-Maybach S-Class, the trademarks can also be embroidered in gold or platinum.
Furthermore, through the Manufaktur programme, Nappa leather headliner can be fitted to the ceiling with double-stitched Maybach rhombus. It consists of a rear central panel in a contrasting colour with diamond quilting and a middle central panel in a contrasting colour without diamond quilting.
This is complemented by high-quality thick-pile floor mats edged with the chosen Nappa leather in a contrasting colour. Depending on the line and the choice of Emblem package, they are embroidered with the Mercedes-Benz star, the Maybach logo or Mercedes-AMG lettering.
A Manufaktur surround lighting with animated projection is also introduced to the catalogue. When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using LCD technology light up and illuminate both the front and rear entry areas. This special lightshow is made possible by four LCD projectors embedded in the front and rear doors, which deactivate themselves after ten minutes.
