Mini South Africa has taken the wraps off its new Clubman Modern African Gentlemen Edition, which will be limited to just 20 units.
The local arm of the BMW-backed brand said the new model is the result of “an exhaustive and comprehensive campaign to determine: ‘what is a modern African gentleman?’.”
The SA-specific special-edition model will be offered in Cooper and Cooper S guise, with ten units of each derivative set to be available locally.
“At Mini South Africa, we see the Mini Clubman as ‘the Gentleman for confidence and style for every occasion’. We wanted to contextualise this statement for the local market and, during the latter part of 2018 and into 2019, engaged listeners of radio stations Kaya FM, Heart FM and Gagasi FM to help define the modern African gentleman,” said Thilosh Moodally, head of Mini South Africa.
“The results from across the country were astoundingly similar and resounding: this is a person who lives in the “western world” while remaining truly African. We wanted to show this duality in the form of a car developed in South Africa for a local audience,” Moodally added.
The brand teamed up with artist Baba Tjeko, musician Langa Mavuso and film and commercials director Tebogo Malope to apply its findings into designs that could be used on the special model.
From what we can tell, the special-edition model features bespoke graphics on its roof and side-mirror caps (a number of designs appear to be available). It’s not clear whether any updates have been applied to the interior, while pricing has yet to be announced.