Now that the sales year has just about come to an end for Volkswagen South Africa, it has been revealed to us which additional option was the most popular among consumers.
Of the 55 737 Volkswagen cars (including Volkswagen Commercial Vehicles) sold in the first 10 months of 2021, the majority of them were sold with the tilting and sliding panoramic sunroof – making it the most popular optional feature across the model range.
“The panoramic sunroof is especially popular in the Polo GTI and Golf GTI model ranges, which have seen 90 per cent of all of these vehicles being sold with this optional feature. The panoramic sunroof is a standard feature in the Golf R and Touareg. The only reason we do not have a 100 per cent uptake in the GTI models is due to the fact that some of our corporate customers do not opt for the panoramic sunroof for their fleets,” said Steffen Knapp, head of the Volkswagen Passenger Car brand.
The panoramic sunroof was also the most selected optional feature in the Tiguan model range. In the outgoing Caddy model range however, only the fixed sunroof is available and this was the most popular optional feature in 2021.
In the T-Cross and the T-Roc model ranges, Park Assist with the rear view camera was the most popular. In the Touareg, the Advanced Safety Package, which consists of Lane Assist and Side Assist with Night Vision and Head-up display, was the most selected optional feature in 2021. Due to the utilitarian nature of the Volkswagen Commercial Vehicles and particularly the Amarok, the best-selling optional feature was the heavy duty suspension and tow bar which enhances durability and practicality.
The wheel offerings in the Volkswagen range start from 14-inch wheels available in the Polo Vivo up to the 21-inch Suzuka alloy wheels available in the Touareg. The 15-inch Estrada alloy wheel is the most common in the Polo Vivo, while in the Polo it is the 16-inch Torsby alloy wheel. The 17-inch Manilla alloy wheel, offered in conjunction with R-line, is the best-selling in the T-Cross and the 18-inch Montego alloy wheel is the most popular in the T-Roc. The 20-inch and 21-inch Suzuka alloy wheels in dark graphite were the best-selling in the Tiguan and Touareg respectively. In the Amarok, the 19-inch Milford alloy wheels were the most selected. In the Kombi, the 17-inch Woodstock alloy wheels were the most popular while in the Caravelle and California models, the 17-inch Aracaju alloy wheels were the favourite amongst customers.
The Volkswagen model range has a host of class-leading driver assistance systems. The Advanced Safety Package was the best-selling driver assistance system with 80 per cent of Touaregs sold in South Africa having this feature. In the Kombi range, Trailer Manoeuvring Assist was the most popular optional feature. Due to its size, most Crafter customers ordered Park Assist with the rear view camera for improved visibility and manoeuvrability.
The exterior Black Style Package, which was first introduced in the Tiguan and Touareg in 2019, has proven to be a successful addition in the Volkswagen model range. 47 per cent and 30 per cent of all Touaregs and Tiguans sold in the South African market are fitted with this styling package. The Black Style Package was also recently introduced in the Golf GTI and Polo Vivo derivatives.
total of 41 exterior colours (solid paint, metallic paint and pearlescent paint) are offered in the Volkswagen range and Pure White was the best-selling exterior colour.