The Porsche Vision Gran Turismo has been revealed as a digital design study that will be implemented into the upcoming edition of the seventh game, due to hit the PS5 next year. By partnering with Polyphony Digital, Porsche hopes to demonstrate its a visionary approach and high level of expertise among its designers.
The Porsche Vision Gran Turismo features future-oriented versions of familiar Porsche design elements. The concept car exhibits the brand’s typical proportions with an especially sporty height-to-width ratio, an extremely low-set bonnet and very pronounced wings. The lights in the front and the integrated air intakes create a visual link to the design language of the Taycan. This is a nod to the car’s purely electric drive. The rear is fitted with a markedly narrow light strip which is a further development of the light signature that is familiar from the 911 and Taycan models.
“The appeal of a Porsche comes from its purist design,” says Kazunori Yamauchi, President, Polyphony Digital. “And in terms of engineering expertise, both we and Porsche follow the same perfectionist philosophy. We share the same passion for racing and are looking to the future of the car.” In addition to purely design-related themes, there are also new functions that contribute to a strong sports car feeling, with players experiencing haptic feedback via the controller, which mimics the feel of the steering wheel. This fast and direct feedback is reminiscent of a real racing car.
Expanding its gaming activities also has strategic significance for Porsche. “We can engage young and digital target groups in the place where their automotive dreams are born: the world of gaming,” says Robert Ader, Vice President Marketing at Porsche AG. “The partnership with Polyphony Digital and ‘Gran Turismo’ is a perfect fit for Porsche, because motorsport – whether real or virtual – is part of our DNA.” The integration of the first Porsche sports car developed purely for the virtual space has been stated to be an important milestone in the strategic partnership between Porsche and Polyphony Digital.
