Toyota has re-launched the Land Cruiser 70 in Japan, a classic SUV that’s been out of the scene for quite some time.
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Originally introduced in 1984, the Land Cruiser 70 disappeared in 2004 from the market but made a brief comeback for a year before vanishing again. Now, in 2024, it’s back for another run. The revamped Land Cruiser 70 blends a vintage, appealing exterior with a handful of modern amenities purposed to improve its handling and usability. Powered by a 2.8-litre turbo diesel engine delivering 150 kW of power and 500 N.m of torque, this 4×4 SUV packs a punch. Its six-speed torque converter and low transfer case work together to ensure a robust performance. Toyota has equipped it with a variety of driver assistance features, including an electronic differential lock, Vehicle Stability Control, Active Traction Control, Hill Start Assist Control, and Downhill Assist Control for added safety and control on various terrains.
Stepping inside, you’ll find a throwback to the past. The cabin exudes simplicity compared to today’s tech-laden SUVs. However, there are some modern touches, such as a rearview monitor placed at the centre stack and an array of buttons, dials, and knobs, perfect for those who prefer a more tactile driving experience over touchscreens.
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Since its inception, the Land Cruiser 70 Series has been synonymous with reliability, durability, and top-notch off-road performance, embodying the core values of the Land Cruiser line. It has been utilised across the globe in the most challenging environments, supporting local communities and aiding people’s livelihoods.
The Land Cruiser 70 Series wasn’t just born out of thin air. It was created with a specific goal in mind – to provide unmatched reliability and performance in off-road conditions. Toyota, known for its trustworthiness in manufacturing these types of rugged vehicles, stands as the only brand that enthusiasts and professionals rely on for this calibre of off-road prowess.
For Toyota enthusiasts and off-road aficionados, the return of the Land Cruiser 70 heralds a celebration. Its revival brings with it a piece of history, coupled with modern enhancements, promising a ride that embodies the spirit of exploration and resilience. As it rejoins the market in Japan, it’s poised to continue its legacy of being a dependable companion for tackling the toughest terrain.
