Porsche recently announced that its first pure-electric vehicle, based on the Mission E concept, would be called the "Taycan". But anyone not actually at the “70 years of sports cars” ceremony in Stuttgart where the name was revealed may be wondering exactly how to pronounce it.

Well, wonder no more. The Stuttgart-based automaker has released a short promotional video, which features both early and current models in the brand’s line-up, as well as glimpses of the new Taycan (with an example of how to pronounce it).

In the clip, the automaker also promises that the Taycan will retain the “soul” of all the Porsche-badged models that preceded it.

The new Taycan is expected to feature two permanently excited synchronous motors with a system output of more than 440 kW, resulting in a claimed zero to 100 km/h time of “well under 3,5 seconds” (the 200 km/h mark is expected to be breached in under twelve seconds). Maximum range? More than 500 km, Porsche claims.

The word “Taycan” can be roughly translated as “lively young horse”, a reference the imagery at the very heart of the Porsche crest. Watch the video below to learn how to pronounce the new moniker (hint: it doesn’t sound like “taken”)...