With the rising success of the Aston Martin DBX, company CEO Tobias Moers has revealed that there may be plans to expand this range into a six model offensive. This collection will consist of eco-friendly and high-performance examples boasting a number of different body styles.
Speaking to Motor Trend, Moers acknowledges that the Aston Martin DBX has been a big part of the company’s growth since it was launched to the global market. It’s understood that the brand has big plans for the SUV range that could include hybrids and higher-performance models of different design configurations. In all, there could be five or six new DBX variations to choose from by 2024.
Starting off this Aston Martin DBX offensive this year will be a hybrid model that is likely to employ AMG’s twin-scroll turbocharged 3,0-litre straight-six engine with the EQ Boost motor. This will be followed-up by a high-performance model sometime next year that intends to take on the Lamborghini Urus.
“There is room for improvement in regards to performance because other competitors have a higher level of engine performance,” Moers says.
Despite it being a performance model however, Moers insists that it will not bear the brand’s AMR moniker. “In all honesty, we’re not going to use AMR as a brand because there is no need for a sub-brand because Aston Martin is a performance brand,” Moers says. “Aston Martin is supposed to be the performance brand when it comes to ultra luxury. That’s the mission and that’s the strategy.”
In 2023, a plug-in hybrid Aston Martin DBX could appear with a variation of AMG’s twin-turbo 4,0-litre V8.
Where body styles are concerned, Moers explains that the brand is “going to use the platform of the DBX and create an even sportier approach for that car,
“We need different body styles, more bang-on performance, a more aggressive body style, things like that.
“The DBX gives us a lot of leverage as a platform,” Moers says. “You can think about being more luxurious, spacious, and you can think about being more sporty, even more-performance oriented body style.” Moers ends, suggesting that a coupe-line model is also in the works. It’s likely that these models will appear by 2023 and 2024.