Audi’s CEO has dropped a heavy hint the A1 Sportback could be ditched, saying the Ingostadt-based firm “might not do a successor”.
Markus Duesmann suggested to Auto Express the company’s smallest model may well be the first to fall victim to the German brand’s shift towards electric vehicles.
“We do discuss what we do with the small segments – in the A1 segment, we have several brands that are very successful, so we do question the A1 at the moment,” he told the British publication.
“We will certainly offer the Q2 – that might be the new entry level for us – [but] we might not do a successor to the A1.”
Duesmann confirmed Audi had to “cut back” on internal combustion-engined vehicles as it placed more focus on electric mobility.
“We have to cut back. We don’t want to add the same portfolio electrically and we do make purpose-built electric cars because we can offer more functionality in purpose-built electric cars. So that means we certainly cut back our combustion-engined car portfolio in the next ten years – we have to and we will.”
He furthermore said current Audi models competing in “core segments” would eventually be offered as fully electric vehicles.
“You will be able to buy an A6 kind of car with a battery electric drivetrain. We will have models available in these core segments where we have our main volume – they will all be ‘XY’ e-tron.”
The second-generation A1 was revealed in June 2018 so still has a few years left to run (and likely a facelift on the way, too), should the German firm decide to swing the axe...