Ford has filed an application to trademark a new “Wolftrak” badge in Europe.
The Blue Oval brand filed the application with the European Union Intellectual Property Office (EUIPO) earlier in March 2020, seeking to use the name on “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles and their structural parts”.
First uncovered by a user on the newf150forum.com, the application is still under consideration by EUIPO.
So, what sort of plan does Ford have for the Wolftrak badge? Well, it’s worth pointing out the Dearborn-based firm uses the stylistically similar “Wildtrak” nameplate on its Ranger, leading to speculation “Wolftrak” could represent a trim level on the upcoming new Bronco (which shares the Ranger’s T6 platform).
There’s also a (slim) chance the new badge will be used on the Ranger itself, or even the possibility Ford will roll it out to the full-size F-Series bakkie offered in North America.
Of course, we should also point out a trademark application is by no means a guarantee the name in question will even make it to a production model...