At the unveling of its new Mustang Mach-E, Ford hinted that it could use this historic moniker to form an entirely new performance sub-brand.
Murat Gueler, Ford’s European design chief, revealed the Mustang Mach-E began life as an entirely different EV project, but after a substantial change it was decided that this product would be best suited with the Mustang name.
“The Mach-E is our step into the future, without ignoring history,” Gueler said. “There’s a lot of emotion with the Mustang, and it’s time to progress that and make it spread wider.”
Much like the petrol-powered Mustang sportscar, the Mach-E uses a reworked version of the iconic pony badge to strengthen the links between the two cars and to “communicate the new-ness of this”. Gueler states that the brand’s plan is to develop a Mustang family.
Gueler also confirmed that more EVs will be coming from Ford that won’t all wear the Mustang badge.
“We don’t want to take a Russian doll approach, where you can’t tell them apart other than the size of the car, but we want a family feel where a Ford EV starts to build off this concept,” he said. “But we’d never do a smaller version of this – if we did a smaller vehicle it would have different proportions.”
