BMW has confirmed it has no plans to build a hotter 1 Series to take on the likes of the Mercedes-AMG A45 and Audi RS3 Sportback, saying customers in that part of the market should buy the M2 Competition instead.
Florian Moser, the Munich-based firm’s 1 Series spokesperson, furthermore suggested to CarAdvice the hyper-hatch market was a small one.
"Our competitors are the A35 and S3; they’re our target. We have the M2 Competition for more,” Moser said.
“We see no need in the hatch [for a more powerful flagship], since the global take-up rate is around five percent, so it’s not the core of our group. At the moment, that’s our strategy,” he told the Australian publication.
The comments echo those of BMW M product boss Carsten Pries, who in June said the German firm’s high-performance division would focus on building performance vehicles with “global” relevance rather than getting involved in power wars.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.