Honda has reportedly filed to trademark the “ZR-V” badge, suggesting the Japanese firm could be prepping a new crossover.

According to, Honda’s application to trademark the ZR-V nameplate with the World Intellectual Property Organisation (WIPO) was filed in mid-April 2020.

As the publication points out, the Japanese brand has thus far reserved the “R-V” suffix for models in its range of SUVs and crossovers, applying it to the likes of the BR-V, HR-V and CR-V (as well as the W-RV rumoured to be on its way to local shores). Of course, there was also an MPV in the shape of the since-departed FR-V.

Interestingly, though, the nomenclature also extends to models unfamiliar to South African buyers, such as the UR-V and XR-V marketed in China.

Still, it remains to be seen exactly what sort of crossover Honda seemingly plans to apply the ZR-V badge to ... that's if it ends up using the moniker at all. A trademark application is, after all, by no means a guarantee the name will actually be used.