The chief of Hyundai’s global product team has hinted the Korean firm might develop a full-size ladder-frame SUV to take on Toyota’s upcoming new Land Cruiser 300.

Lorenz Glaab, head of global product management at the Hyundai Group, suggested to motoring.com.au there was space for a body-on-frame SUV above the unibody Palisade offered in some markets.

“Nothing can be excluded. There is some dynamism in that segment you just described and we are very much aware of that. We monitor [it] very closely,” Glaab said.

“And if we believe there is an opportunity for us, we can move pretty fast.”

The news follows an earlier report sister brand Kia was plotting a rugged SUV to take on the likes of the Toyota Land Cruiser Prado ... or perhaps even the full-size Land Cruiser 300 (which will succeed the current 200).

“Yes, I mean from a brand perspective obviously that is thinkable,” Glaab added.

“And now whether it makes sense and in what region and with what particular concept remains to be seen.”

The Australian publication says the big Hyundai off-roader would have seating “for at least eight” and items such as low-range gearing and locking differentials. The report speculates the automaker could use a V8 petrol engine or the new 3,0-litre straight-six turbodiesel unit debuted by the Genesis GV80.