A new report out of the United States suggests Mercedes-Benz could be preparing to revive its SLR badge.
According Drive, at the start of March 2019, Daimler applied to the United States Patent and Trademark Office to reserve the SLR badge for use on “land vehicles and structural parts thereof”.
The Stuttgart-based firm last used the moniker on the SLR McLaren that went out of production back in 2010, when the SLS AMG arrived on the scene (itself replaced by the Mercedes-AMG GT in 2014).
Of course, the two-seater, gullwing-doored Mercedes-Benz 300 SLR racer preceded these models way back in 1955, with the badge denoting “Sport Leicht-Rennen” (or Sport Light-Racing, in English).
As the publication points out, though, a trademark filing is by no means proof an automaker has plans to use the badge in question. Indeed, sometimes the firm simply wants to retain the rights to a specific name.
Still, Mercedes-Benz is undoubtedly already planning a replacement for the recently facelifted Mercedes-AMG GT … and we can’t help but wonder whether this eventual successor will inherit the SLR badge.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.