A fresh report claims Tata Motors, which owns Jaguar Land Rover, has approached both the BMW Group and the Zhejiang Geely Holding Group seeking a partnership for the British automaker.

According to Bloomberg, Tata is keen to secure a partner for Jaguar Land Rover in a bid to save on development costs as the automotive industry invests more and more in electric vehicles.

The report said talks with both potential partners were at “an early stage”, with Tata remaining open to approaching other companies.

Chinese firm Geely – which already owns Volvo Cars and Lotus – told Bloomberg there “have been no talks” with either Tata or Jaguar Land Rover, while BMW declined to comment on the report.

Of course, Jaguar Land Rover already has ties with BMW, with the existing partnership involving electric drive units (and rumoured to soon move into engine supply and even the sharing of an “advanced small car platform”).

In June 2019, Jaguar Land Rover CEO Ralph Speth said the firm was not for sale, echoing statements from the head of Tata.