Alfa Romeo CEO Jean-Philippe Imparato assures enthusiasts that the 33 Stradale is just the beginning of the brand’s lineup of special, highly bespoke models – hinting at more exciting developments in the future. Our resident Alfista; Alex Shahini, argues if this is a good thing or not.
With the debut of Alfa Romeo’s 33 Stradale, rebirthing an icon from an epoch of yesteryear, CEO Jean-Philippe Imparato has hinted that there is a future brimming with more exciting models similar to the sultry supercar. Exciting for an exclusive few with deep pockets and a passion for all things motoring but is this the right approach? While enjoying impressive success across several global markets, the automaker quashed plans to bring a modern-day GTV/Spider to life, one which would have assumably been powered by the same 2,9-litre V6 found in the potent Quadrifoglio models and been made available in more prominent numbers.
The road map from several years ago hasn’t panned out exactly how many Alfisti would have hoped. While the addition of bespoke and unaffordable supercars is an avenue for raking in some income, it doesn’t service the enthusiasts of the brand. BMW has proven that in a world filled with SUV-besotted buyers like the XM, there is still a ‘mass’ market for the M2 as well.
Don’t get me wrong, the original 33 Stradale for me is and always will be the most beautiful production car ever built and the newcomer does do the heritage justice, but very few will get the opportunity to view one of the 33 models planned for production in the metal.
With production timetables taking several years before a final model rolls off of the production line, it is massively unlikely that the firm will backtrack on its current trajectory into the world of electrification. This means that a V6-powered, M2-rivalling coupe to appease the masses and provide the world with a taste of Torino is unlikely – but here is to hoping!
Do you think bespoke, limited-run Alfa Romeo projects are the way forward for the storied brand?