Porsche CEO Oliver Blume says that sales growth for the brand is “less important” than meeting the needs of its customers.
“The growth of sales is not so important to Porsche. We had good growth in the last few years, but the number of cars is less important than the needs of customers,” Blume told Autocar.
The 49-year-old added that the Stuttgart-based automaker would “never be a volume brand”, adding that “healthy growth would be 5% a year”.
So, what does that mean for the future direction of Porsche?
“We analyse different segments where the needs from customers are. We had Macan, now we have a car in a new segment with a pure EV. That will be the next step for a new segment for Porsche,” he said, referring to the upcoming launch of the all-electric Mission E.
Blume went on to reveal that the 911 would not go full-electric for some time still.
“With the 911, for the next 10 to 15 years, we will still have a combustion engine. We have combustion engines, then plug-ins as intermediaries, then full EV later on.
“The future concept of 911 will have plug-in built in, but it’s not decided yet if we [will] offer it: 911 is a core business and we need it to be a pure sportscar. When customers want it to be electric, we can be ready.”
