The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger cars of April 2018, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Thankfully, Hyundai, Kia and BMW have started reporting their individual model sales figures again, which certainly helps to paint a more accurate monthly picture. But, of course, some other automakers (such as Mercedes-Benz) still disclose only aggregate sales statistics.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally. And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened during the month of April? Well, bear in mind that Fiat Chrysler Automobiles South Africa has yet to release its figures for April, so usual suspects such as the Abarth 595 and Alfa Romeo Giulietta are missing. In addition, Hyundai has officially removed the i30 and Veloster from its price-list (perhaps finally preparing to bring in the new-generation versions of these models?), while Tata SA has seemingly discontinued all passenger vehicles bar the Bolt (the Indian brand often had entrants on this list in the form of the Indica, Vista and Manza). The slow-selling Mahindra Xylo has also been culled locally.
Toyota again failed to sell a single example of its Prius in South Africa, while Renault suffered the same fate with its Kadjar. The French brand could register just two units of its Mégane, while Mini managed four examples of its Convertible (although a facelifted version is on the way).
The Suzuki Grand Vitara managed five units, while the Mahindra Thar and Opel Adam could each muster just seven. Kia’s Cerato fell to eight units, as did the Kia Soul and Volkswagen Passat.
For reference, see March’s list here.
SA's 10 worst-selling passenger cars (under R500k) of April 2018:
Toyota Prius – 0
Renault Kadjar – 0
Renault Mégane – 2
Mini Convertible – 4
Suzuki Grand Vitara – 5
Mahindra Thar – 7
Opel Adam – 7
Kia Cerato – 8
Kia Soul – 8
Volkswagen Passat – 8
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